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Salesforce Accredited Professional Certification AP-215

AP-215

Exam Code: AP-215

Exam Name: Marketing Cloud Intelligence Accredited Professional

Updated: Oct 28, 2026

Q & A: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Reports and Activation- Report Types
  • 1. Standard and custom reports
  • 2. Report scheduling
- Data Export
  • 1. Integration with external tools
  • 2. Exporting data and insights
Marketing Intelligence Platform Fundamentals- Administration and Security
  • 1. User management and permissions
  • 2. Workspace and account settings
- Platform Overview
  • 1. Marketing Cloud Intelligence (formerly Datorama) overview
  • 2. Key features and capabilities
Data Visualization and Dashboards- Dashboard Design
  • 1. KPI widgets and chart types
  • 2. Building dashboards
- Calculated Measurements
  • 1. Creating custom calculations
  • 2. Formulas and functions
- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
Data Integration and Configuration- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
- Data Stream Types
  • 1. Configuring data source properties
  • 2. Understanding different data stream types
- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources
Data Harmonization and Data Model- Data Classification
  • 1. Hierarchy management
  • 2. Attribute classification
- Dimensions and Measures
  • 1. Calculated measurements
  • 2. Creating and managing measures (KPIs)
  • 3. Creating and managing dimensions
- Parent-Child Data Streams
  • 1. Linking data streams
  • 2. Override Media Buy Hierarchies
  • 3. Data Update Permissions

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1
After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A. The source file does not contain the media Buy entity
B. The file does not contain any measurements (dimension only)
C. Main entity is not mapped
D. All mapped Measurements for a given row have values equal to zero


Question #2
An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A. A Harmonized dimension was created via a pattern over the Creative Name.
B. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
C. An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
D. A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)


Question #3
Which three statements describe Overarching Entities? 03m 23s

A. Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
B. The values of these entities are stored at the workspace level, rather than the data stream level
C. When needed, these entities can act as a main entity, replacing the original one.
D. These are mappable dimensions that are present in each and every dataset type
E. Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.


Question #4
A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

A. Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
B. Media Buy Type, Analyzed Impressions
C. Media Buy Name, Impressions
D. Creative Name, Impressions, Analyzed Impressions


Question #5
What is the relationship between "Media Buy Key" and "Campaign Key"?

A. One-to-many (one Media Buy Key has many Campaign Keys)
B. Many-to-many
C. One-to-one
D. Many-to-one (one Campaign Key has many Media Buy Keys)


Solutions:

Question #1
Correct Answer: C,D
Question #2
Correct Answer: B
Question #3
Correct Answer: B,C,E
Question #4
Correct Answer: A
Question #5
Correct Answer: D

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