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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is a behavior of conditional completion actions?

A) Only one conditional group can be added per asset.
B) Conditional actions only execute the first time the prospect who matches the criteria takes the action.
C) Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.
D) Both standard and conditional completion actions can be used on the same asset.

2. What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A) Updating a field on a Contact record that does not have an email address
B) Updating a formula field in Salesforce
C) Opening a one to one email
D) Making field changes to a Lead or Contact record

3. Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

A) Marketing Cloud Account Engagement Activities Visualforce page
B) Marketing Cloud Account Engagement landing pages related list section
C) Engagement History component
D) Salesforce Activities section

4. LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?

A) A URL redirect
B) Bot protection via a honeypot
C) Completion actions
D) Kiosk/Data Entry Mg

5. A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A) Click-Through Rate and Soft Bounces
B) Total Sent and Suppression Rate
C) Total Opt Outs and Hard Bounces
D) Tracker Domain Verification and Open Rate

Solutions: