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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

A) Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.
B) Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
C) Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.
D) Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
E) Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

2. Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products added to a shopping cart, where no additional event takes place
B) products that were purchased
C) search strings entered into a website more than twice
D) pages that were marked as favorite
E) products that were browsed/viewed, where no additional event takes place

3. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient deletes a promotional email from the inbox.
B) Recipient inbox is full, so the promotional email is rejected by the server.
C) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
D) Recipient registers a SPAM complaint for an email.
E) Recipient selects a Reply-to unsubscribe in a promotional email.

4. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) action=single
B) action=last
C) tracking=first
D) action=once
E) tracking-once

5. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
B) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
C) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
D) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

Solutions: