PDF Version DemoWho should take the 1Z0-477 exam
The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as an Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam then he should take this exam.
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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration: Interact Connect | 15% | - Set up Contact Event Data (CED) exports - Data Gateway setup process - Configure Connect data import jobs |
| Topic 2: Responsys Data Model | 20% | - Describe Responsys data model structure - Create and manage contact lists - Build filters, segment groups, and seed groups - Manage supplemental tables and profile extension tables |
| Topic 3: Reporting and Analytics | 5% | - Interpret standard reports and dashboards - Analyze campaign performance metrics |
| Topic 4: Programs | 10% | - Monitor and troubleshoot program flow - Design and build automation programs - Test and publish programs |
| Topic 5: Initial Configuration & Deliverability | 18% | - Account setup and activation - Subscription management configuration - Conversion tracking implementation - Domain branding and delegation |
| Topic 6: Campaigns and Forms | 17% | - Manage categories and link tables - Create, test, and manage multi-channel campaigns - Campaign dashboard settings - Design and publish responsive forms |
| Topic 7: Creating and Managing Content | 15% | - Dynamic content module configuration - HTML editing and responsive design - Personalization using built-in functions - Create and manage documents |
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