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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. Which SPSS product best meets the needs of a call center looking to capture feedback on customer satisfaction?

A) SPSS Data Collection
B) SPSS Decision Management
C) SPSS Statistics
D) SPSS Collaboration and Deployment Services

2. What is the main purpose of association algorithms in SPSS Modeler?

A) To prepare a data set for optimal modeling.
B) To discover linked purchases and other occurrences.
C) To reduce data to a simpler form.
D) To divide the market or customer base into groups.

3. What is the main purpose of SPSS Data Collection?

A) To integrate analytic results into business processes.
B) To gather feedback from constituents for use in advanced and predictive analytics.
C) To retrieve existing data stored from disparate sources.
D) To prepare messy data for more accurate modeling.

4. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?

A) Open and scalable architecture.
B) Intuitive visual interface.
C) Automated modeling and data preparation.
D) Scorecards and dashboards.

5. Which question is most appropriate to ask when selling SPSS Data Collection?

A) Are you able to analyze individual transactions to identify purchase patterns?
B) Do you have projects where knowing what your customers thought would impact your decisions?
C) How do you currently deploy your analytics results?
D) How consistent is your decision making?

Solutions: