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Adobe Analytics Business Practitioner : AD0-E202

AD0-E202

Exam Code: AD0-E202

Exam Name: Adobe Analytics Business Practitioner

Updated: Aug 15, 2026

Q & A: 70 Questions and Answers

AD0-E202 Free Demo download:

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Adobe AD0-E202 Exam Syllabus Topics:

SectionObjectives
Topic 1: Segmentation and Attribution- Segments
  • 1. Building and applying segments
    • 2. Segment comparison
      - Attribution models
      • 1. Attribution reporting basics
        • 2. First touch vs last touch attribution
          Topic 2: Adobe Analytics Fundamentals- Key concepts
          • 1. Metrics, dimensions, and segments
            • 2. Conversion vs traffic metrics
              - Adobe Analytics interface and navigation
              • 1. Reports and dashboards overview
                • 2. Workspace basics
                  Topic 3: Reporting and Analysis- Analysis Workspace usage
                  • 1. Creating projects and visualizations
                    • 2. Filtering and breakdowns
                      - Reporting tools
                      • 1. Standard reports usage
                        • 2. Custom reports and dashboards
                          Topic 4: Data Collection and Implementation Basics- Tracking fundamentals
                          • 1. Page view and event tracking
                            • 2. Implementation concepts overview
                              AD0-E202 Related Exams
                              AD0-E207 - Adobe Analytics Architect Master Exam
                              AD0-E201 - Adobe Analytics Developer
                              AD5-E805 - Analytics Developer Expert Renewal
                              AD0-E208 - Adobe Analytics Business Practitioner Expert
                              AD0-E202J - Adobe Analytics Business Practitioner (AD0-E202日本語版)
                              Related Certifications
                              Adobe Experience Manager
                              Adobe Creative Cloud
                              Adobe Marketo Engage
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                              CS5
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