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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Exclude
B) Enrich
C) Split
D) Audience

2. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In the 'Email' activity properties for the first email.
B) In a 'Condition' activity at the beginning of the journey to check the date.
C) In the properties of the initial 'Audience Qualification' event.
D) In the Journey Properties, before entering the canvas.

3. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The priority score of the offer compared to other offers.
B) The collection that the offer belongs to.
C) The eligibility rules for who can see the offer.
D) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.

4. A campaign specialist enables test mode for a journey and triggers an event for a test profile. The test profile has the `testProfile` flag set to `false`.
What will happen?

A) The profile will enter the journey, but no messages will be sent.
B) The profile will not enter the journey.
C) The profile will enter the journey, and messages will be sent as normal.
D) The system will automatically set the `testProfile` flag to `true` for this session.

5. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event payload is missing the `testProfile` flag.
B) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
C) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
D) The event is being sent via batch ingestion instead of streaming.

Solutions: