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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the
following examples would be permissible for Google AdWords policies?

A) New 2U Clothes
B) Newly Used Clothes!
C) G-o-o-d-c-l-o-t-h-e-s
D) Best Clothes!

2. Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online.
He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

A) There's no problem with this ad headline.
B) There are too many characters in the headline.
C) Gary can't use initial caps in the headline
D) The hyphen in the ad isn't allowed.

3. Which of the following is a type of report that tracks AdWords conversions with basic and custom conversion tracking feature?

A) Statistical reporting
B) Campaigns
C) Budget
D) Conversion reporting

4. Which of the following are used to describe the search results that are not in paid listings?

A) Real listings
B) Google search listings
C) Organic search listings
D) Unpaid listings

5. George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

A) You should advice George to use the CPM method.
B) You should use the negative keywords to filter out words that don't apply to George's busin ess.
C) You should use the broader matching option to give George much-needed exposure.
D) You should use the narrower matching options to give George good clicks for his budget.

Solutions: