IBM Unica Campaign V8.5 : 000-470

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IBM Unica Campaign V8.5 Sample Questions:

1. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
B) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
C) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
D) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.

2. A specialist runs a flowchart containing an Optimize process box. Which table is populated when this occurs?

A) Detailed Contact History Table
B) Optimized Contacts Table (OCT)
C) Contact History Table
D) Proposed Contacts Table (PCT)

3. A specialist is running a Call List process box in a Unica Campaign flowchart with the Contact History logging option turned off and Create Treatments Only is not selected. What is the result of this action?

A) Contact History table, Offer History table and Treatment History table are not populated with the contact data, but the Detailed Contact Historytable is populated with the contact data.
B) Contact History, Detailed Contact History, Treatment History and Offer History tables do not get populated with the contact data.
C) Contact History table is not populated with the contact data, but the Detailed Contact History, Treatment History and Offer History tables arepopulated with the contact data.
D) Contact History table and Detailed Contact History table are not populated with the contact data, but the Treatment History and Offer Historytables are populated with the contact data.

4. What JDBC type database driver works with Unica products?

A) Type 2 JDBC drivers must be used.
B) Any type 4 and above JDBC drivers can be used.
C) Type 4 JDBC drivers must be used.
D) Any certified JDBC drivers that have been tested can be used.

5. After an installation, a specialist tries to access the Platform Settings > Configuration part of the Unica GUI and is not able to see it. An error message is also received. The specialist suspects that there are some incorrect settings there which need to be modified. How can the specialist make the modifications to these settings without using the GUI?

A) Modify the Campaign system tables in the database.
B) Change the XML files in the <PLATFORM_HOME>/conf directory and restarting the web application server.
C) Access the Web Application server console to make the changes.
D) Use the configTool to accomplish this goal.

Solutions: