Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Discovery Report
B) Buyer Exchange Report
C) Audience Usage Report
D) Funnel Analysis Report
E) Media Discovery Report
F) Campaign Activity Report

2. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Self-service OnRamp
B) Corporate classification
C) Self-classification
D) Managed classification

3. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
B) Uses a transparent 1x1 image pixel
C) Only data on users that are seen on a go-forward basis is sent.
D) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E) Audience data on past users is sent.

4. What must be created in order to feed user activity into classification categories?

A) a Master Rule Sheet
B) Classification Rules
C) a Data Map
D) Taxonomy Templates

5. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)

A) bk_addAddressHash
B) bk_addEmailHash
C) bk_addZipHash
D) bk_addNameHash
E) bk_addPhoneHash

Solutions: