Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about scoring? [Choose one answer]

A) Salesforce opportunities can influence a prospect's score.
B) It is not possible to reset a prospect's score to 0.
C) Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
D) Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

2. You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A) Dynamic List
B) Automation Rule
C) Completion Action
D) Segmentation Rule

3. How many Engagement Programs can run at one time

A) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
B) Always 100
C) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
D) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

4. One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A) Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
B) Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
C) Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
D) Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

5. How could LenoxSoft benefit from Engage Reports?

A) Sales Managers can receive desktop notifications for their teams' email activities.
B) Users can analyze form submission performance for the prospects they have emailed.
C) Sales Managers can analyze lead information like prospect activity, scores, and grades.
D) Users can analyze the performance of their templated and non-templated emails.

Solutions: