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Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Reference
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automation | 20% | - Journey Builder design and implementation - Scheduling and monitoring automations - Automation Studio activities and workflows - Complex automation scenarios and best practices |
| Messaging | 11% | - Message delivery and optimization - Content personalization and dynamic content - Email, SMS and push message design - Cross-channel messaging strategy |
| Account Configuration | 12% | - User roles, permissions and security settings - Account hierarchy and business unit setup - Sender authentication and deliverability management - Mobile Studio configuration and features |
| Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Data import, export and transformation - Reporting, tracking and data views - Contact configuration and identity management |
| Discovery and Architecture | 16% | - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis - Data and segmentation strategy design |
| Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems - Extension products and integration solutions - Data model support for personalized messaging |
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