Salesforce Email Essentials (EEB101) : EEB101

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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a Master Unsubscribe?

A) When a subscriber unsubscribes from all emails sent from an account
B) When a subscriber unsubscribes from a list in the Subscription Center
C) When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
D) When a subscriber unsubscribes from a Publication list via an email unsubscribe link

2. Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers

A) A/B/N testing as part of the workflow to conduct timing and creative tests.
B) Extracting data from an Audience data extension for analysis.
C) Updating or creating Salesforce CRM objects or records.
D) Criteria setting to segment contacts based on behavior using SQL.
E) Goal setting to have the system listen to see if users met the goal.

3. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A) Subscribers who have not clicked in the past three months.
B) Subscribers who have submitted spam complaints in the last week.
C) Subscribers who have opened an email in the past 30 days.
D) Subscribers within a 30-mile radius of a zip code.

4. A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?

A) Test Send
B) User-Initiated Email
C) Send Flow
D) Triggered Email

5. A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A) In Einstein content
B) Audience segmentation
C) Specialized content
D) Dynamic content
E) In Personalization strings

Solutions: