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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Creation & Management | 20% | - Classification and taxonomy setup - Build and configure audience segments - Audience activation and delivery |
| Topic 2: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Offline match integration - Oracle ID Graph concepts |
| Topic 3: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Server-to-server integration - First-party data ingestion methods - Mobile SDK integration |
| Topic 4: Data Strategy and Scoping | 20% | - Data scoping and collection policies - Define DMP use cases - Compliance and privacy requirements |
| Topic 5: Reporting & Optimization | 15% | - Audience profile and discovery reports - Site Hits and Inventory reports - Performance analysis and optimization |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?
A) Create an Audience.
B) Configure Self-Classification Taxonomy and Classification Rules.
C) Deploy an ID Swap tag.
D) Create and activate a Data Campaign.
2. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
A) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
B) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
C) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
D) Sampled reports can be run on smaller audience sizes than unsampled reports.
3. Which option will help your client identify which categories get the most data?
A) Generate the Site Hits Report.
B) Review the cookie inventory.
C) Enable taxonomy permissioning.
D) Remove or hide unused categories.
E) Request an Inventory Report from their account manager.
4. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.
A) The apps receive data via different win frequencies.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps use different delivery methods.
D) The apps support different IDs.
E) The apps are ranked different priorities.
5. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
B) Select the "Disable mobile support" advanced configuration option.
C) Click the "Mobile" configuration template.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Select "Suppress cache busting" advanced configuration option.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B,C | Question # 3 Answer: E | Question # 4 Answer: C | Question # 5 Answer: A,D |







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