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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It is a random allocation for each profile that enters the activity.
B) It is based on the profile's ID, ensuring the same profile always takes the same path.
C) It alternates, sending the first profile to Path A, the second to Path B, and so on.
D) It requires an upstream audience to be pre-split into two groups.

2. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In the 'Email' activity properties for the first email.
B) In a 'Condition' activity at the beginning of the journey to check the date.
C) In the properties of the initial 'Audience Qualification' event.
D) In the Journey Properties, before entering the canvas.

3. What is the key difference between a dataset that is enabled for Profile and one that is not?

A) Only Profile-enabled datasets can have a schema applied to them.
B) Datasets not enabled for Profile can only be used for analytics, while Profile-enabled datasets can be used for journeys.
C) Datasets not enabled for Profile are limited to 1GB in size.
D) Data ingested into a Profile-enabled dataset is added to the Real-Time Customer Profile, while data in other datasets remains separate.

4. A campaign specialist enables test mode for a journey and triggers an event for a test profile. The test profile has the `testProfile` flag set to `false`.
What will happen?

A) The profile will enter the journey, but no messages will be sent.
B) The profile will not enter the journey.
C) The profile will enter the journey, and messages will be sent as normal.
D) The system will automatically set the `testProfile` flag to `true` for this session.

5. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The priority score of the offer compared to other offers.
B) The collection that the offer belongs to.
C) The eligibility rules for who can see the offer.
D) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.

Solutions: