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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience Management | 16% | - Implement catalog-based recommendations - Create and manage segments - Build audience criteria and filters - Use profile attributes and engagement scoring - Configure dynamic audience membership |
| Topic 2: Administration and Governance | 20% | - Manage user roles and permissions - Monitor system health and troubleshooting - Configure system settings and preferences - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Implement data governance policies |
| Topic 3: Campaigns and Experiences | 24% | - Create and manage campaigns - Create and test campaign variations - Set up triggers and response handling - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Implement decision logic and rules |
| Topic 4: Implementation and Configuration | 16% | - Set up data collection and event processing - Configure user and visitor authentication - Implement JavaScript beacon and tag management - Configure campaign areas and zones - Set up and configure the Web Media Manager |
| Topic 5: Reporting and Analytics | 12% | - Navigate and use the Reports dashboard - Interpret engagement and conversion data - Create and customize reports - Analyze campaign performance metrics |
| Topic 6: Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Describe the platform architecture and components - Identify use cases for Marketing Cloud Personalization |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What is the rule criteria that you can use in the segment creation process?
A) Email click throughs
B) Actions
C) Dimensions
D) Social mentions
2. Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A) Mobile Campaign
B) Email Campaign
C) Web Campaign
D) Server-Side Campaign
3. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A) The option to exclude anonymous fields on a segment export
B) The option to include all custom fields on a segment export
C) The option to include built-in fields on a segment export
D) The option to send segment date to Marketing Cloud
4. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A) Salesforce data
B) Date based
C) Audience
D) API
5. How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?
A) 30 milliseconds
B) 1 second
C) 30 seconds
D) 1 minute
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |







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