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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A) Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
B) Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
C) Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
D) Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect

2. A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A) Match records by CRM ID
B) Q Match records by email address
C) Match records by fuzzy match rules
D) Match records by Account ID

3. Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A) Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
B) Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C) Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
D) Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

4. What access should sales and marketing users have to access embedded analytics dashboards?

A) The "Analytics View Only Embedded App" permission set license
B) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
D) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

5. Select available Webinar Scoring Rules

A) Webinar Attended
B) Webinar Refusal
C) Webinar Invited
D) Webinar Registered

Solutions: