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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

A. Data View Export with every send
B. Data Retrieves on the Send Object
C. Platform Events API
D. Event Notification Service

Question #2
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
B. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
D. Injected send definition, and use API response to determine and send API call to trigger an SMS password reset

Question #3
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

A. Journey Data using CRM Report Data Copy or Import activity to Salesforce Data Extension
B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
C. Journey Data queried from main data extension
D. Contact Data using Synchronized Data Sources

Question #4
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don ' t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?

A. One parent BU with three additional private domains.
B. One parent BU and one child BU.
C. One parent BU and three child BUs with their own Sender Authentication Packages.
D. One parent BU and two child BUs with their own Sender Authentication Packages.

Question #5
Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?

A. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.
B. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
C. Only list-based sending is supported by Field-Level Encryption.
D. Encrypted fields will show unencrypted values in standard reports.

Solutions: